Formula1, Motorsport

2014 Abu Dhabi Grand Prix most successful to date

The 2014 Abu Dhabi Grand Prix was the most successful to date, according to post-event assessment by the Yas Marina Circuit.

This year’s race saw its largest ever audience, at 60 thousand people- a marked increase of 5 thousand tickets from last year.

The GP also saw the highest number of overseas visitors, with nearly half (46 percent) of all race goers coming from outside the UAE.

“This year was a fantastic success across all fronts,” said Al Tareq Al Ameri, CEO of Yas Marina Circuit.

“Reviewing our performance post race, we have been delighted to discover that we have hosted the biggest and most well attended race weekend in the circuit’s Formula 1 history. We have promised the world’s motorsport fans a truly unique event and have continued to deliver that year on year and look forward to building on the visitor experience in 2015. We would like to thank everyone for attending and helping to make this year an unforgettable sporting and entertainment experience.”

The media centre also hosted 440 journalists from all over the world, recording the biggest media presence at the circuit in the event’s six-year history, with some 8,000 articles appearing both in print and online mediums worldwide.

The hashtag ‘#AbuDhabiGP’ also trended in the number one spot worldwide on Twitter, recording 302,805 Twitter mentions and 1,808,000,000 Twitter impressions over the race weekend.

These numbers are not just new records for the Abu Dhabi Grand Prix, but also for Formula 1 in general.

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